About Matt

Hi, I'm a multi-disciplinary creative originally from the Sunshine Coast. However, I've spent a 14-year career in advertising working across various Sydney agencies of different sizes and shapes, in roles like Designer, Art director, Creative, and Creative Director. I've even embraced film director roles for both my own projects and others'. Over the years, I've personally witnessed the industry's transformation and disruption due to new technologies and platforms. In an attention deficit world, this evolution requires more than just generating ideas to fill media spaces; it's about creative thinking that can solve business problems, earn attention, and become part of culture. This is the kind of work I love - different shaped ideas.

As someone deeply enthusiastic about creative ideas and their impact, I genuinely believe that there has never been a better time for creativity and to be a creative.

I've earned a few shiny awards along this journey, but every day, I'm still filled with excitement at the prospect of creating the best work of my life right at the start of every new brief.