Stockland - The Story of Dunder

Meet Dunder the Forgotten Aussie Reindeer from Down Under.

Every Christmas, the world celebrates Rudolph, Santa's beloved red-nosed reindeer. But what if, concealed within those same North Pole stables, there resided another? An unexpected hero who, one year, rose to the occasion to rescue Christmas. Meet Dunder: the forgotten hero of Christmas down under. It was Stockland’s most engaged with campaign, and it got over 3 million views with little media spend. The campaign expanded beyond the film, to a physical storybook, a Lamington recipe curated by celebrity chef Miguel Maestre, in-store activations, wrapping paper, and out-of-home