Fiji - Where Happiness Comes Naturally

Fiji has always been associated with happiness, but this happiness has often been portrayed in a way that highlights visitors while downplaying the roles of local Fijians who provide support and service. However, in Fiji, happiness is deeply ingrained in their culture – it has been shaped by their environment, faith, family, and diet for generations. This happiness exists whether tourists are present or not. In a time when visitor crave authentic travel experiences, the new global brand platform and brand refresh, 'Where happiness comes naturally,' brings Fijian culture at the forefront. We worked directly local artists to create the new logo, recorded our voiceover in Fiji's three primary languages, and collaborated with an acclaimed National Geographic photographer to capture our images.