Uber Eats - Bar in a car

Presenting Australia's most extensive alcohol selection through a fully operational micro-bar on wheels.

Research showed that remote workers now favor enjoying drinks at home with loved ones over mingling with colleagues to conclude the workweek. Traditional office gatherings are declining, resulting in an increasing desire for home-based drinking occasions. With a vast selection of over 19,000 drinks at hand, a fully stocked bar is now present in every Uber Eats delivery vehicle. To emphasize this, we transformed a 6-wheel ex-military truck into a mobile "Bar in a Car," available for ordering and booking via the Uber Eats app. Collaborating with Stefano Catino, a bartender from the esteemed Maybe Sammy, we provided beverages for customers who reserved the "Bar In A Car" experience during a two-week period in driveways across Sydney and Melbourne. The activation reached full capacity within 20 minutes and achieved a media reach of over 11 million impressions during the two-week span.