Amazon Alexa - Alexa gets Aussies

For Alexa to help Aussies, first she had to understand what they were on about. So we taught her to speak Australian.

Aussies still struggle with smart speaker hesitancy because it struggles to understand our unique Aussie accent and everyday colloquialisms.
 So, to help Aussies have a natural conversation with Alexa, we worked directly with the Amazon Alexa product team to teach the smart speaker hundreds of Aussie phrases, idioms and slang words, creating a highly targeted media channel by making a product demo people could try in their living rooms.