AFP - Crime Interrupted

True crime meets new recruitment.

The Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign. We created over 6 hours of gripping, binge-worthy recruitment ads. Not an ad in the traditional sense, but a 6-part true crime podcast called Crime Interrupted. Co-created with podcaster Casefile – it opened the vault on some of the country’s biggest criminal cases, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets was instrumental in bringing them down.

By episode 2, Crime Interrupted was Australia’s second most popular podcast (behind Joe Rogan).